Student Health Insurance Website With a Guided Policy Finder
A new brand, website and guided policy finder that helps international students choose and buy cover with confidence.
- Industry
- Insurance, international student health cover
- Organisation
- Australian overseas student health cover provider
- Solution type
- Brand, website and custom policy purchase platform
- Core technology
- Custom web development, AWS cloud hosting
- Engagement
- Branding, UI and UX, development, hosting and ongoing support
Headline resultThousands of international students helped to find and buy suitable cover
Overview
International students in Australia are required to hold health cover, but the buying process is often confusing and transactional. We created a new brand, website and guided purchase platform for an overseas student health cover provider, using our insurance software development expertise, designed to help students find the right policy and buy it in a few simple steps.
The Business Problem
Overseas student health cover is usually sold with dense product information and complex comparison tables. Students, many of whom are new to Australia and studying in a second language, struggle to understand which policy suits their visa and circumstances.
- Transactional experienceA transactional, policy first experience that did not speak to students
- Hard to compare coverComplex product information that was hard to compare
- Brand trustA need for a trusted, modern brand in a crowded market
- Mobile purchaseA purchase process that needed to work smoothly on mobile
Our Solution
We developed the brand identity first, then designed a people first website that explains cover in plain language. At its centre is a guided policy finder that asks a few simple questions and recommends a suitable policy, followed by a streamlined online purchase flow.
The platform was built as a custom web application and hosted on Amazon Web Services for reliability and scale during peak enrolment periods.
- Student answers a few questions
- Policy finder recommends cover
- Plain language comparison
- Simple purchase on mobile
- Confirmation and next steps
Key Features
- New brand identity and visual language
- Guided policy finder that recommends suitable cover
- Simple online purchase process
- Mobile first, responsive design
- Plain language content for international students
- Custom backend for policy and purchase management
Outcomes
- Thousands of students supported to find and purchase cover
- A clearer, friendlier buying experience compared with traditional insurance sites
- A distinctive brand positioned around students rather than policies
- Scalable hosting that handles enrolment season demand
Technology Stack
Application1 technology
Custom Web Application
Design1 technology
UI and UX Design System
Hosting1 technology
Amazon Web Services
Who This Solution Suits
This approach suits insurers, insurance brokers, education agents and financial services businesses selling regulated products to consumers who need guidance before buying.
Need a Website That Makes Buying Simple?
Talk to the Microknot team about your project.
